How to Fund a Franchise: Strategies and Tips

Funding a franchise involves substantial commitment; however, aspiring franchise owners with limited resources shouldn’t be daunted by the cost. Through smart planning, one can identify a combination of financial sources to actualize their franchise ownership aspirations.

How Does Franchise Financing Work?

Franchise funding pertains to the means by which franchisees finance franchise-related costs and initial operational expenses. It’s uncommon for entrepreneurs to foot these bills without external assistance, so many turn to loans.

However, financial institutions typically expect franchisees to make an initial contribution, often ranging from 10% to 30% of the entire investment.

Financing Mechanisms for Franchise Acquisition

When looking to invest in a franchise, prospective franchisees often have an array of financial avenues to consider, potentially amalgamating resources from multiple sources to garner the requisite capital. Here are some prevalent options:

  • Direct Franchisor Financing: Occasionally, the parent franchise company might extend financing offers. However, it’s more frequent for franchisors to collaborate with chosen lenders who facilitate the loan process for franchisees;
  • Traditional Bank Loans: Prospective franchisees have the discretion to seek commercial loans from a preferred bank. Achieving loan approval typically necessitates a commendable credit history and an exhaustive business blueprint;
  • SBA Loans: With partial backing from the federal government, SBA loans often present franchisees with more advantageous interest rates and payback terms than their commercial counterparts. The 7(a) SBA loans are particularly suitable for nascent franchises, while the 504 type has specific restrictions;
  • Non-traditional Lenders: For those facing challenges in obtaining conventional bank or SBA loans, non-traditional or alternative lenders emerge as a viable route. Their approval frameworks tend to be expedited and less rigorous; however, they may pose steeper interest rates and condensed repayment durations;
  • Tapping into Personal Assets: Some franchisees consider leveraging personal reservoirs like savings, past employer severance packages, home equities, or retirement funds. Yet, this approach might imperil one’s future financial stability;
  • ROBS Strategy: Through ROBS, individuals can channel funds from retirement accounts like 401(k) into new business endeavors without incurring penalties. While legitimate, ROBS carries inherent risks and remains under IRS scrutiny;
  • Online Crowdfunding: Entrepreneurs, at times, resort to online platforms to muster capital. In reciprocation, backers might anticipate early product access, equity stakes, or other incentives;
  • Family and Friends: Acquiring funds from acquaintances and kin can be appealing for those with compromised credit standings or for those evading interest burdens. Nonetheless, this modality may strain personal ties, especially if the franchise endeavor falters.

Franchise Financing Eligibility Essentials

Two individuals shaking hands over a desk with business tools including a calculator, laptop, and paperwork.

To be deemed eligible for franchise financing, business enthusiasts generally need to showcase a positive financial standing, indicating their assets surpass their liabilities. It’s commonplace for franchisors to request a statement illustrating personal financial health before advancing discussions with potential investors.

Additionally, a requisite minimum of liquid resources might be stipulated by the franchisor to ensure the franchisee can meet initial operational expenses, sustenance costs, and other monetary commitments until the enterprise achieves profitability.

Steps to Procure a Franchise Loan

For prospective franchisees aiming to secure financing, the following steps provide a structured approach:

  • Engage with the Franchisor: Some franchisors might extend direct financing facilities or have a roster of endorsed lenders familiar with franchisee requirements;
  • Ensure Alignment with SBA Standards: Franchises that feature in the SBA Franchise Directory generally enjoy enhanced lending prospects compared to those not aligning with SBA’s specifications;
  • Identify Collateral Assets: Prospective borrowers should be prepared to back their loans with tangible assets, ranging from cash reserves, real estate holdings, and shares, to vehicles. A robust collateral portfolio enhances loan approval probabilities;
  • Review Credit Profile: It’s prudent for the borrower to preemptively assess their credit record to rectify any discrepancies before the lender’s scrutiny;
  • Amass the Initial Investment: Predominantly, lenders anticipate franchise investors to contribute approximately 20% upfront;
  • Develop a Comprehensive Business Strategy: While some unconventional lenders might be content with a succinct business overview, traditional banking institutions usually expect an exhaustive business projection encompassing revenue and expenditure forecasts;
  • Furnish Franchise Intel: Lending institutions exhibit a preference for franchises with an established market presence and a proven track record of success;
  • Engage with Multiple Financial Entities: Beyond elevating the chances of attaining a loan approval, interacting with an assortment of lenders empowers the borrower to evaluate, contrast, and clinch the most favorable loan conditions.

Recognizing the Underlying Challenges

A common oversight among aspiring franchise owners is their intense concentration on the aspiration to helm a business. In doing so, they might neglect the establishment of a sound financial foundation and overlook the need for adept managerial expertise.

Muhammad Saqib, a leading figure at BDC’s Entrepreneurship Hub in Mississauga, Ontario, underscores this sentiment.

Strategies for Franchise Success

A man holding a golden coin while watering a potted plant that grows storefronts

Comprehend the Complete Investment: The listed price of a franchise typically excludes the operational capital required to initiate its operations. As a consequence, several entrepreneurs face financial constraints during the initial months of business ownership.

  • Explore Diverse Financing Options: Engaging with various financial institutions for your funding requirements is recommended. This approach not only paves the way for potentially favorable loan conditions but also broadens your financial resources, mitigating potential risks;
  • Familiarize Yourself with Contractual Details: The terms set in franchise agreements can differ considerably among franchisors. It’s imperative to discern details like who holds the lease to your franchise site, the repayment stipulations, and any continuous royalty or revenue-sharing commitments;
  • Evaluate Your Investment Capability: Securing an initial payment and allocating funds for operational expenses is just the beginning. It’s equally significant to ensure you have adequate reserves to channel into the venture, especially if initial sales don’t match projections;
  • Organize Essential Documentation: Typically, financial bodies will ask for a preliminary franchise agreement, a statement detailing the franchisee’s personal financial status (encompassing net worth), and a structured business plan.


Securing funding for a franchise demands both meticulous planning and an acute awareness of the available financing options. As potential franchise owners navigate this landscape, it’s crucial to balance aspiration with practicality, ensuring both the financial and managerial facets are adeptly addressed.

By leveraging diverse funding avenues, understanding contractual nuances, and preparing adequately for unforeseen challenges, entrepreneurs can significantly enhance their chances of transforming their franchise ambitions into sustainable, successful ventures.