| Module | Discussion Topics |
|---|---|
| 0 | About the Course |
| 1 | Introduction: Being Digital |
| 2 | Navigating the Web | Case Study: Google |
| 3 | Digital Design | Case Study: Amazon.com |
| 4 | Web Analytics |
| 5 | Business Models | Case Study: iTunes |
| 6 | Digital Markets |
| 7 | Digital Automata | Case Study: Netflix |
| 8 | Auctions and Dynamic Pricing | Case Study: eBay |
| 9 | Channel Conflict |
| 10 | Trust in Cyberspace |
| 11 | Security |
| 12 | Data Privacy | Case Study: DoubleClick |
| 13 | Intellectual Property: Copyright | Trademark | Patents | WIPO |
| 14 | Governance |
| 15 | Ethics |