Podcasted Lectures

Module Discussion Topics
0 About the Course
1 Introduction: Being Digital
2 Navigating the Web | Case Study: Google
3 Digital Design | Case Study: Amazon.com
4 Web Analytics
5 Business Models | Case Study: iTunes
6 Digital Markets
7 Digital Automata | Case Study: Netflix
8 Auctions and Dynamic Pricing | Case Study: eBay
9 Channel Conflict
10 Trust in Cyberspace
11 Security
12 Data Privacy | Case Study: DoubleClick
13 Intellectual Property: Copyright | Trademark | Patents | WIPO
14 Governance
15 Ethics
Note: The guides are produced using the MP3 file format and can be heard using most audio applications, such as iTunes, which is free to download. Subscribe to the podcasts using the RSS feed.