Module | Discussion Topics |
---|---|
0 | About the Course |
1 | Introduction: Being Digital |
2 | Navigating the Web | Case Study: Google |
3 | Digital Design | Case Study: Amazon.com |
4 | Web Analytics |
5 | Business Models | Case Study: iTunes |
6 | Digital Markets |
7 | Digital Automata | Case Study: Netflix |
8 | Auctions and Dynamic Pricing | Case Study: eBay |
9 | Channel Conflict |
10 | Trust in Cyberspace |
11 | Security |
12 | Data Privacy | Case Study: DoubleClick |
13 | Intellectual Property: Copyright | Trademark | Patents | WIPO |
14 | Governance |
15 | Ethics |