New Business Models for Web Services

Don O’Toole
IBM Corporation


Businesses continue to drive the evolution of e-business from static Web publishing, to e-commerce, to multi-enterprise value nets. The next stage of e-business adds greater flexibility so that value nets can quickly adapt to evolving business models. This next stage is enabled by Web services.

Web services provide the means to vastly simplify the system-to-system integration required for dynamic e-business.

This presentation will define the concept of dynamic e-business, examine the changing nature of software needed to enable dynamic e-business and provide examples of how companies are using Web services to fundamentally transform the way business is done.

Don O’Toole is a business development and marketing professional with nearly 20 years experience in the information technology industry. Over the course of his career with IBM, he has held a variety of positions in IBM’s hardware, software and services businesses.

Don has extensive expertise in network computing and e-business. His experience with the Internet dates back to 1993 when he was a Brand Manager for IBM’s TCP/IP software products.

In 1995, he led the business development and market launch of IBM’s Internet Connection software family, which included IBM’s first web browser and server offerings. Don joined IBM’s Internet Division in 1996 and was a key member of the team that developed IBM’s e-business strategy.

Currently, Don is Director of Strategic Software Technology Marketing in IBM’s Software Group. In this role, he works with product development teams across IBM’s software business to drive IBM’s strategy for enabling Web services and dynamic e-business.

Don holds an MBA from the University of North Carolina at Chapel Hill and a BS from Syracuse University.