Case Study: Nielsen//Netratings

Nielsen//NetRatings is the global standard for Internet audience measurement and analysis and is the industry’s premier source for online advertising intelligence with its NetView, AdRelevance, @Plan and WebRF services.

Covering 70 percent of the world’s Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. [Source: Nielsen//Netrating]

Things to read:

Questions to consider:

  • What is the current number of unique domains visited monthly by global Internet users according to Nielsen//NetRatings? What is the average number of page views per month? What is the average duration of a page viewed?
  • How does Nielsen//NetRatings define the Internet universe for the purposes of its measurements?
  • What methdological steps does Nielsen//NetRatings take to ensure that its data are representative and consistent of the Internet population as a whole?

Intellectual Property

Selected trademark applications and registrations:

  • NETRATINGS ®;
  • NETRATINGS ONLINE OBSERVER ®;
  • NETRATINGS INSIGHT ®;
  • BANNERTRACK;
  • Search real-time for U.S. trademarks.

Selected patents: