Case Study: Google

With the largest index of websites available on the World Wide Web and the industry’s most advanced search technology,¬†Google¬†delivers the fastest and easiest way to find relevant information on the Internet.

Google’s technological innovations have earned the company numerous industry awards and citations.

A growing number of companies worldwide, including Yahoo! and its international properties, Sony Corporation and its global affiliates, AOL/Netscape, and Cisco Systems, rely on Google to power search on their websites. Google is a privately held company based in Mountain View, California. [Source: Google, Inc.]

Things to read:

Questions to consider:

  • What is the core tenet of Google’s strategy to dominate the field of search engine sites?
  • How is Google different from other major search engines?
  • What is PageRank? Why might it produce more effective results from searching a large index? What are the limitations of this approach?
  • What kind of business model(s) is Google pursuing?

Intellectual Property

Selected trademarks applications and registrations:

Selected patents:

  • Search real-time for new U.S. patents granted to Google, Inc.