Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive improves the relevancy of advertising on the Internet. Every year, more than 1500 customers rely on Q Interactive. Q Interactive operates an extensive advertising network with hundreds of high traffic partner sites, as well as its own savings and shopping sites, CoolSavings.com and FreeStyleRewards.com. Q Interactive’s services include Lead Generation, E-mail, Coupons and Loyalty programs. Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a wholly owned subsidiary of Landmark Communications, Inc.[Source: Q Interactive, May 2006]
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Questions to consider:
- What is the Q Interactive business model(s)?
- Why would a retailer advertise with Q Interactive instead of marketing their own Web site?
- How does Q Interactive target offers to specific members?
Selected registered trademarks:
- COOLSAVINGS ®
- REWARDS WHENEVER YOU SHOP
- COOLSAVINGS COUPON MANAGER ®
- SQUEALS OF THE DAY ®
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