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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<info>PODCASTED LECTURES

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Module  Discussion Topics
0  About the Course
1  Introduction: Being Digital
2  Navigating the Web | Case Study: Google
3  Digital Design | Case Study: Amazon.com
4  Web Analytics
5  Business Models | Case Study: iTunes
6  Digital Markets
7  Digital Automata | Case Study: Netflix
8  Auctions and Dynamic Pricing | Case Study: eBay
9  Channel Conflict
10  Trust in Cyberspace
11  Security
12  Data Privacy | Case Study: DoubleClick
13  Intellectual Property: Copyright | Trademark | Patents | WIPO
14  Governance
15  Ethics
Note: The guides are produced using the MP3 file format and can be heard using most audio applications, such as iTunes, which is free to download. Subscribe to the podcasts using the RSS feed.
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© 2009 Michael Rappa

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