.. INTRODUCTION
Learning objectives:
  • Establish a basic understanding of the Internet as a communication network;
  • Understand the Internet's evolution from an historical perspective;
  • Examine the centrality of communication networks in how business activity is organized;
  • Explore how the Internet is causing the rules of business to change;
  • Explore how the Internet is causing global markets to change;
  • Understand the ways in which information technologies are changing society;
  • Examine some of the causes underlying the rapid growth of e-commerce;
  • Explore the implications for managing an enterprise in which the Internet is a central feature of how it operates.
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