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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

About the course: Welcome to Managing the Digital Enterprise®, an open educational resource that surveys the opportunities and challenges managers face in an increasingly digital world.

Social Networks:

Join the new Digital Enterprise group on Linkedin.

Course notices:

Note to instructors.

Listen to the course podcast at the iTunes Music Store

Discussion Topics:

Introduction

Navigation

Digital Design

Web Analytics

Business Models

Digital Markets

Digital Automata

Auctions and Dynamic Pricing

Channel Conflict

Trust

Security

Privacy

Intellectual Property

Governance

Ethics

Case Studies

Course information:

© 2011 Michael Rappa
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