MANAGING THE DIGITAL ENTERPRISE
CASE STUDY: YAHOO!
About Yahoo!
Yahoo! Inc. Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. [Source: Yahoo!, Inc., April 2011]
Things to read:
Questions to consider:
Guest lecture:
Yahoo: Past, present and future
Jerry Yang and Terry Semel
In the news:
Selected trademark applications and registrations:
Selected patents
Return to:
Introduction