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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: YAHOO!

About Yahoo!

Yahoo! Inc. Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. [Source: Yahoo!, Inc., April 2011]

Things to read:

Questions to consider:

Guest lecture:

Yahoo: Past, present and future
Jerry Yang and Terry Semel

In the news:

Yahoo! Newsroom

Latest news from Google

Selected trademark applications and registrations:

Selected patents

Return to:

Introduction

Business Models

Case Studies

Course information:

© 2011 Michael Rappa
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