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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<Case Study>CASE STUDY: YAHOO!

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Things to watch:

__/ 09-20-2006 \__
A conversation with Terry Semel
Charlie Rose

__/ 03-01-2005 \__
A conversation with
Yahoo cofounder
Jerry Yang

Charlie Rose

__/ 03-02-2004 \__
Yahoo: Past, present
and future

Jerry Yang
Terry Semel

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Related topics:

Introduction

Introduction

Business Models

Business Models

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About Yahoo!

Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. [Source: Yahoo!, Inc., April 2011]

Things to read:

Questions to consider:

  • What are the benefits and limitations of the advertising business model?
  • How can Yahoo's rapid success in creating a major global brand name be explained?
  • How does Yahoo differ from traditional businesses in the world of mass communication, such as print publication or radio and television broadcasting?
  • In what ways do Yahoo and Google differ in their business models?

INTELLECTUAL PROPERTY

Selected trademark applications and registrations:

  • YAHOO! ®
  • DO YOU YAHOO!? ®
  • YAHOOLIGANS! ®
  • Search real-time for U.S. trademarks.

Selected patents

  • 6,381,594 -- System and method for personalized information filtering and alert generation.
  • 6,359,633 -- Apparatus and method for abstracting markup language documents.
  • 6,343,302 -- Remote web site authoring system and method.
  • 6,216,157 -- Method and apparatus for a client-server system with heterogeneous clients.
  • 6,205,469 -- Method for client-server communications through a minimal interface.
  • 5,991,756 -- Information retrieval from hierarchical compound documents.
  • 5,983,227 -- Dynamic page generator.
  • Search real-time for new U.S. patents granted to Yahoo!.
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