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About Yahoo!
Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. [Source: Yahoo!, Inc., December 2007]
Things to read:
Questions to consider:
- What are the benefits and limitations of the advertising business model?
- How can Yahoo's rapid success in creating a major global brand name be explained?
- How does Yahoo differ from traditional businesses in the world of mass communication, such as print publication or radio and television broadcasting?
- In what ways do Yahoo and Google differ in their business models?
Selected trademark applications and registrations:
- YAHOO! ®
- DO YOU YAHOO!? ®
- YAHOOLIGANS! ®
- Search real-time for U.S. trademarks.
Selected patents
- 6,381,594 -- System and method for personalized information filtering and alert generation.
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6,359,633 -- Apparatus and method for abstracting markup language documents.
- 6,343,302 -- Remote web site authoring system and method.
- 6,216,157 -- Method and apparatus for a client-server system with heterogeneous clients.
- 6,205,469 -- Method for client-server communications through a minimal interface.
- 5,991,756 -- Information retrieval from hierarchical compound documents.
- 5,983,227 -- Dynamic page generator.
- Search real-time for new U.S. patents granted to Yahoo!.
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