MANAGING THE DIGITAL ENTERPRISE
CASE STUDY: TRUSTE
About TRUSTe
TRUSTe, the independent trust authority, is a nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. Founded in 1997, TRUSTe runs the largest privacy seal program, certifying more than 1,500 Web sites throughout the world with support from its sponsors, Microsoft, AOL, DoubleClick and Intuit. TRUSTe also provides standards, certification and oversight for email accreditation with its Email Privacy Seal and the Bonded Sender Program. [Source: TRUSTe, November 2005]
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© 2007 Michael Rappa
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