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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: TRUSTE

About TRUSTe

TRUSTe, the independent trust authority, is a nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world. Founded in 1997, TRUSTe runs the largest privacy seal program, certifying more than 1,500 Web sites throughout the world with support from its sponsors, Microsoft, AOL, DoubleClick and Intuit. TRUSTe also provides standards, certification and oversight for email accreditation with its Email Privacy Seal and the Bonded Sender Program. [Source: TRUSTe, November 2005]

Things to read:

Questions to consider:

Hungry minds:

Web Seals: A Review of Online Privacy Programs

In the news:

Truste Newsroom

Latest news from Google

Related topics:

Trust

Privacy

Case Studies

Course information:

© 2007 Michael Rappa
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