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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<Case Study>CASE STUDY: SLASHDOT

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About Slashdot

Slashdot is one of the largest IT news sites on the Web. With over 50 million page views per month, Slashdot is a leader in its category, with coverage ranging from ultra technical to ultra controversial. It is more than just news though. It is one of the Web's largest online communities, comprised of a wide-range of professionals interested in not only reading cutting-edge journalism, but also commenting on it. Slashdot has won over 20 awards including a 2000 Webby award for Best Community Web site, a 2000 Webby Award for "Best Print/Zine", voted one of Newsweek's favorite technology Web sites and Rated One of Yahoo's Top 100 Web sites as "Best Geek Hangout" (2001).

Slashdot was founded in 1997 by Rob "CmdrTaco" Malda, with the help of Jeff "Hemos" Bates and others, with the simple mission to provide 'News for Nerds. Stuff that Matters'. Today Slashdot is owned by the Open Source Development Network, Inc. (OSDN), which is a subsidiary of VA Software Corporation. [Source: OSDN, Slashdot]

Things to read:

Questions to consider:

  • What is the basis of the Slashdot's "optional advertising" model?
  • How does Slashdot change the traditional model of news broadcasting?

INTELLECTUAL PROPERTY

Selected trademark applications and registrations:

  • SLASHDOT ®
  • NEWS FOR NERDS. STUFF THAT MATTERS ®
  • Search real-time for U.S. trademarks.

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