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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: PRICELINE.COM

About Priceline.com

Priceline.com is a travel service that offers leisure airline tickets, hotel rooms, rental cars, vacation packages and cruises. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com operates the retail travel Web sites Travelweb.com, ActiveReservations.com, Lowestfare.com, Rentalcars.com and Breezenet.com. Priceline.com licenses its business model to independent licensees, including pricelinemortgage and certain international licensees.

Priceline.com pioneered a unique new type of e-commerce known as a "demand collection system" that enables consumers to use the Internet to save money on a wide range of products and services while enabling sellers to generate incremental revenue. Priceline.com is the world's first buying service through which consumers name the price they're willing to pay. Leveraging the unique attributes of the Internet, Priceline finds sellers willing to meet buyers' needs and price, thus facilitating thousands of buyer-driven transactions each day.

[Source: Priceline.com, March 2005]

Things to read:

Questions to consider:

On the airwaves:

An Interview with Priceline CEO Jeffery Boyd
David Gardner | 04.15.2005

In the news:

Priceline Newsroom

Latest news from Google

Selected trademark applications and registrations:

Selected patents

Related topics:

Business Models

Auctions

Case Studies

Course information:

© 2007 Michael Rappa
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