Managing the Digital Enterprise | Case Study

CASE STUDY: ORBITZ

About Orbitz

Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz, CheapTickets, ebookers, HotelClub, RatesToGo, the Away Network and corporate travel brand Orbitz for Business.

Things to read:

Questions to consider:

How does Orbitz affect established marketing channels in the travel industry?
How is the Internet changing the way consumers book their travel plans?
Why might a customer choose Orbitz to book travel as opposed to other vendors like travel agencies or sites such as Expedia, Priceline or Travelocity?
Why would any of the major airlines want to invest in Orbitz?
What is the so-called "Most Favored Nation" or "MFN" provision that Orbitz has with the major airlines that own it? Does the provision give Orbitz an unfair competitive advantage?