MANAGING THE DIGITAL ENTERPRISE
CASE STUDY: ORBITZ
About Orbitz
Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz, CheapTickets, ebookers, HotelClub, RatesToGo, the Away Network and corporate travel brand Orbitz for Business.
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Related topics:
Channel Conflict
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© 2007 Michael Rappa
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