[ formatted version ] [ home ] [ about ] [ forum ] [ RSS ] [ help ] [ search ]

MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: ORBITZ

About Orbitz

Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz, CheapTickets, ebookers, HotelClub, RatesToGo, the Away Network and corporate travel brand Orbitz for Business.

Things to read:

Questions to consider:

In the news:

Orbitz Newsroom

Latest news from Google

Selected trademark applications and registrations:

Selected patents:

Related topics:

Channel Conflict

Business Models

Digital Markets

Case Studies

Course information:

© 2007 Michael Rappa
Page last updated: