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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<Case Study>CASE STUDY: ORBITZ

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Related topics:

Business Models

Business Models

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About Orbitz

Orbitz Worldwide is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products. Orbitz Worldwide owns and operates a portfolio of consumer brands that includes Orbitz, CheapTickets, ebookers, HotelClub, RatesToGo, the Away Network and corporate travel brand Orbitz for Business. [Source: Orbitz, March 2008]

Things to read:

Questions to consider:

  • How does Orbitz affect established marketing channels in the travel industry?
  • How is the Internet changing the way consumers book their travel plans?
  • Why might a customer choose Orbitz to book travel as opposed to other vendors like travel agencies or sites such as Expedia, Priceline or Travelocity?

INTELLECTUAL PROPERTY

Selected trademark applications and registrations:

  • ORBITZ
  • ORBITZ.COM
  • VISIT PLANET EARTH
  • ORBOT
  • DEAL DETECTOR
  • Search real-time for U.S. trademarks.

Selected patents:

  • 5,832,497 -- Electronic automated information exchange and management system.
  • Search real-time for new U.S. patents granted to Orbitz.

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In the News:

Orbitz Newsroom

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