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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: NY TIMES DIGITAL

About NY Times Digital

The New York Times Company, a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. [Source: New York Times, March 2008]

Things to read:

Questions to consider:

Hungry minds:

Online Newspaper Market Size and Use of World Wide Web Technologies
Wendy Dibean and Bruce Garrison

In the news:

NY Times Newsroom

Latest news from Google

Related topics:

Business Models

Case Studies

Course information:

© 2010 Michael Rappa
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