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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<Case Study>CASE STUDY: NEW YORK TIMES

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Hungry Minds:

Online Newspaper
Market Size and Use of
World Wide Web
Technologies

Wendy Dibean
Bruce Garrison

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Related topics:

Business Models

Business Models

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About the New York Times Company

The New York Times Company, a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. [Source: New York Times, March 2008]

Things to read:

Questions to consider:

  • What business model(s) form the basis of the traditional (print) newspaper like the New York Times?
  • What business model(s) form the basis of the new, web-based news sources like the NYTimes.com?
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