CASE STUDY: NEW YORK TIMES

About the New York Times Company

The New York Times Company, a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. [Source: New York Times, March 2008]

Things to read:

• About the NY Times Company
• Revenue and Circulation Data
• Annual Report
• History of the New York Times Company
• Presentation by Janet L. Robinson, President and Chief Executive Officer.
• New York Times Company Financial Statements and Annual Report

Questions to consider:

• What business model(s) form the basis of the traditional (print) newspaper like the New York Times?
• What business model(s) form the basis of the new, web-based news sources like the NYTimes.com?