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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: NIELSEN // NETRATINGS

About Nielsen//NetRatings

Nielsen//NetRatings is the global standard for Internet audience measurement and analysis and is the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan and WebRF services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. [Source: Nielsen//Netrating]

Things to read:

Questions to consider:

Hungry minds:

Audience Measurement Metrics

In the news:

Nielsen//NetRatings Newsroom

Latest news from Google

Selected trademark applications and registrations:

Selected patents:

Related topics:

Web Metrics

Business Models

Case Studies

Course information:

© 2007 Michael Rappa
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