Managing the Digital Enterprise | Case Study | Nielsen // NetRatings (print version)

CASE STUDY: NIELSEN // NETRATINGS

About Nielsen//NetRatings

Nielsen//NetRatings is the global standard for Internet audience measurement and analysis and is the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan and WebRF services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. [Source: Nielsen//Netrating]

Things to read:

About Nielsen//NetRatings

Questions to consider:

What is the current number of unique domains visited monthly by global Internet users according to Nielsen//NetRatings? What is the average number of page views per month? What is the average duration of a page viewed?
How does Nielsen//NetRatings define the Internet universe for the purposes of its measurements?
What methdological steps does Nielsen//NetRatings take to ensure that its data are representative and consistent of the Internet population as a whole?