MANAGING THE DIGITAL ENTERPRISE
CASE STUDY: NIELSEN // NETRATINGS
About Nielsen//NetRatings
Nielsen//NetRatings is the global standard for Internet audience measurement and analysis and is the industry's premier source for online advertising intelligence with its NetView, AdRelevance, @Plan and WebRF services. Covering 70 percent of the world's Internet usage, the Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to help companies gain valuable insight into their business. [Source: Nielsen//Netrating]
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Web Metrics
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© 2007 Michael Rappa
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