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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: NETFLIX

[ Hear the podcast: Audio | Transcript ]

About Netflix

Netflix is the world's largest online movie rental service, providing more than three million subscribers access to over 50,000 DVD titles. Under the company’s most popular program, for $17.99 a month, Netflix subscribers rent as many DVDs as they want and keep them as long as they want, with three movies out at a time. There are no due dates, no late fees and no shipping fees. DVDs are delivered for free by the USPS from regional shipping centers located throughout the United States. Netflix can reach more than 90 percent of its subscribers with generally one business-day delivery. Netflix offers personalized movie recommendations to its members and has more than 500 million movie ratings. Netflix also allows members to share and recommend movies to one another through its Friends™ feature. [Source: Netflix, April 2005]

Things to read:

Questions to consider:

In the News:

Netflix Newsroom

Latest news from Google

On the airwaves:

Movies, Technology and the Future of Viewing
Neal Conan, Chris Anderson, Reed Hastings and Dean Garfield | 03.09.2005

Interview with NetFlix CEO Reed Hastings
David Gardner | 10.15.2004

Hungry Minds:

Video Rental Developments and the Supply Chain by Julie Niederhoff

The Magazine Problem: Duopoly Competition in Subscription-Based Industries
Hyun-soo Ahn and Tava Lennon Olsen

Electronic Commerce Recommender Applications
J. Ben Schafer, Joseph A. Konstan, and John Riedl

Selected registered trademarks:

Selected patents:

Related topics:

Digital Automata

Business Models

Case Studies

Course information:

© 2007 Michael Rappa
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