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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: ITUNES MUSIC STORE

[ Hear the podcast: Audio | Transcript ]

About iTunes

The iTunes Music Store from Apple Computer allows Mac and PC users to legally discover, purchase and download music online. It features more than one million songs from the major music companies and 600 independent record labels, over 9,000 audiobooks, gift certificates and exclusive music not found anywhere else online. Since its inception, Apple customers have purchased and downloaded more than 250 million songs from the iTunes Music Store. iTunes users are now downloading one and a quarter million songs per day, which is an annual run rate of almost half a billion songs per year. The iTunes Music Store is now available in fifteen countries, which together represent more than 70 percent of the global music market. [Source: Apple Computer, Inc., January 2005]

Things to read:

Questions to consider:

Hungry minds:

The Future of Music: Manifesto for the Digital Music Revolution | iTunes podcast
David Kusek and Gerd Leonhard

Artists, Musicians and the Internet
Mary Madden

When Business Models Go Bad: The Music Industry’s Future
Erik Wilde and Jacqueline Schwerzmann

Copyright and Digital Media in a Post- Napster World
Blythe Holden, Mike McGuire, et al.

A Better Way Forward: Voluntary Collective Licensing of Music File Sharing
Electronic Frontier Foundation

The Effect of File Sharing on Record Sales
Felix Oberholzer and Koleman Strumpf

Cultures of Music Piracy: An Ethnographic Comparison of the US and Japan
Ian Condry

In the news:

Apple Computer Newsroom

Latest news from Google

On the airwaves:

Music's Future, Online and Digital
Neal Conan, Chris Anderson, Matthew Perpetua and Tim Quirk | 03.16.2005

Selected trademarks registrations:

Selected patents:

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Course information:

© 2009 Michael Rappa
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