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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDIES

Module Case Study
Introduction Yahoo!, Flickr
Navigation Google
Digital Design Amazon, Craigslist
Web Metrics Nielsen/NetRatings
Business Models America Online, Classmates, Craigslist, Dell Computer, Flickr, iTunes, Listen, Monster, Netflix, NY Times, Priceline, Red Hat, SciQuest, Slashdot, Wikipedia
Digital Markets ChemConnect
Digital Automata LiveWire Logic, Netflix
Auctions eBay
Channel Conflict Orbitz
Trust in Cyberspace Truste
Security Counterpane
Internet Privacy DoubleClick, Truste
Intellectual Property WIPO, iTunes
Internet Governance ICANN
Web Ethics PayPal

Course information:

© 2007 Michael Rappa
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