Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. [Source: Google, Inc.]
Things to read:
Questions to consider:
- What is the core tenet of Google's strategy to dominate the field of search engines?
- How is Google different from other major search engines?
- What is PageRank? Why might it produce more effective results from searching a large index? What are the limitations of this approach?
- What kind of business model(s) does Google use?
Selected trademarks applications and registrations:
- 6,941,293 -- Methods and apparatus for determining equivalent descriptions for an information need.
- 6,934,634 -- Address geocoding.
- 6,754,873 -- Techniques for finding related hyperlinked documents using link-based analysis.
- 6,678,681 -- Information extraction from a database.
- 6,529,903 -- Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query.
- 6,526,440 -- Ranking search results by reranking the results based on local inter-connectivity.
- Search real-time for new U.S. patents granted to Google, Inc.
Note: the following patents were filed by Larry Page and assigned to Stanford University. Both inventions were supported in part by the National Science Foundation grant number IRI-9411306-4. The U.S. Government has certain rights in the inventions.
- 6,799,176 -- Method for scoring documents in a linked database. (July 2001)
- 6,285,999 -- Method for node ranking in a linked database. (January 1998)