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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<Case Study>CASE STUDY: GOOGLE

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Things to watch:

__/ 04-13-2006 \__
A conversation with
Eric Schmidt about
innovations in
technology

Charlie Rose

__/ 05-17-2006 \__
Users, Not Money: the
Google Business Model

Marissa Mayer

__/ 05-01-2002 \__
How Does Google
Actually Make Money?

Larry Page

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Hungry minds:

The Google Legacy:
Google Technology

Stephen E. Arnold

The Anatomy of a
Search Engine

Sergey Brin
Lawrence Page

Google vs. Evil
Josh McHugh

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Places to visit:

Google Labs

Google's Zeitgeist

Google Blog

Google Fight

Google's Guidelines
for Webmasters

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Related topics:

Navigation

Navigation

Business Models

Business Models

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About Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. [Source: Google, Inc.]

Things to read:

Questions to consider:

  • What is the core tenet of Google's strategy to dominate the field of search engines?
  • How is Google different from other major search engines?
  • What is PageRank? Why might it produce more effective results from searching a large index? What are the limitations of this approach?
  • What kind of business model(s) does Google use?

INTELLECTUAL PROPERTY

Selected trademarks applications and registrations:

Selected patents:

  • 6,941,293 -- Methods and apparatus for determining equivalent descriptions for an information need.
  • 6,934,634 -- Address geocoding.
  • 6,754,873 -- Techniques for finding related hyperlinked documents using link-based analysis.
  • 6,678,681 -- Information extraction from a database.
  • 6,529,903 -- Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query.
  • 6,526,440 -- Ranking search results by reranking the results based on local inter-connectivity.
  • Search real-time for new U.S. patents granted to Google, Inc.

Note: the following patents were filed by Larry Page and assigned to Stanford University. Both inventions were supported in part by the National Science Foundation grant number IRI-9411306-4. The U.S. Government has certain rights in the inventions.

  • 6,799,176 -- Method for scoring documents in a linked database. (July 2001)
  • 6,285,999 -- Method for node ranking in a linked database. (January 1998)

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Hear the podcast:

Podcast by Professor Michael Rappa

Audio | Transcript

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In the news:

Google Newsroom

Latest news about
Google

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On the airwaves:

__/ 12-22-2007 \__
Google Captures the 'Zeitgeist' of 2007

__/ 12-12-2007 \__
Google Street View
Captures Boston in
Controversial Detail

Tovia Smith

__/ 09-28-2007 \__
Google Defends
DoubleClick Deal
Jim Zarroli

__/ 06-18-2007 \__
Privacy Advocates Wary
of Google Tactics

Declan McCullagh
Frank Pasquale
Nicole Wong

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Case Studies

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