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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: eBAY

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About eBay

eBay is The World’s Online Marketplace™. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay, as well as on Half.com, eBay’s site dedicated to fixed price trading. eBay enables trade on a local, national and international basis with customized sites in markets around the world. [Source: eBay]

Things to read:

Questions to consider:

Hungry minds:

Eliciting Honest Feedback in Electronic Markets
Nolan Miller, et al.

The Winner’s Curse, Reserve Prices and Endogenous Entry: Empirical Insights From eBay Auctions
Patrick Bajari and Ali Hortacsu

How Does Escrow Work?

In the news:

eBay Newsroom

Latest news from Google

On the airwaves:

Interview with EBay CEO Meg Whitman
David Gardner | 02.04.2005

Selected trademark applications and registrations:

Selected patents:

Return to:

Auctions

Business Models

Case Studies

Course information:

© 2007 Michael Rappa
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