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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: DOUBLECLICK

About DoubleClick

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DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions - - online advertising, search engine marketing, affiliate marketing and email marketing, - - help clients yield the highest return on their marketing dollar. In 2005, DoubleClick was acquired by Click Holding Corp., a subsidiary of private equity investment funds affiliated with Hellman & Friedman LLC and JMI Equity. [Source: DoubleClick, Inc.]

Things to read:

Questions to consider:

Hungry minds:

EPIC Complaint Against DoubleClick Inc.

Testimony of Jules Polonetsky Chief Privacy Officer, DoubleClick, Inc. before the U.S. Senate

Learning About Customers Without Asking
Alan L. Montgomery and Kannan Srinivasan

In the news:

DoubleClick Newsroom

Latest news from Google

Selected registered trademarks:

Selected patents:

Related topics:

Privacy

Web Metrics

Case Studies

Course information:

© 2007 Michael Rappa
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