MANAGING THE DIGITAL ENTERPRISE
CASE STUDY: DOUBLECLICK
About DoubleClick
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DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions - - online advertising, search engine marketing, affiliate marketing and email marketing, - - help clients yield the highest return on their marketing dollar. In 2005, DoubleClick was acquired by Click Holding Corp., a subsidiary of private equity investment funds affiliated with Hellman & Friedman LLC and JMI Equity. [Source: DoubleClick, Inc.]
Things to read:
Questions to consider:
Hungry minds:
Testimony of Jules Polonetsky Chief Privacy Officer, DoubleClick, Inc. before the U.S. Senate
Learning About Customers Without Asking
Alan L. Montgomery and Kannan Srinivasan
In the news:
Selected registered trademarks:
Selected patents:
Related topics:
Privacy
Course information:
© 2007 Michael Rappa
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