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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: DOUBLECLICK

About DoubleClick

[ Hear the podcast: Audio | Transcript ]

DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions - - online advertising, search engine marketing, affiliate marketing and email marketing, - - help clients yield the highest return on their marketing dollar. In 2005, DoubleClick was acquired by Click Holding Corp., a subsidiary of private equity investment funds affiliated with Hellman & Friedman LLC and JMI Equity. [Source: DoubleClick, Inc.]

Things to read:

• About DoubleClick
• DoubleClick Products
• DART for Advertisers
• Boomerang for Advertisers and Agencies
• The Evolution of Rich Media Advertising
• The Decade in Online Advertising, 1994-2004

Questions to consider:

EPIC Complaint Against DoubleClick Inc.

In the news:

DoubleClick Newsroom

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