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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: CRAIGSLIST

About craigslist

Founded in 1995 by Craig Newmark in San Francisco, craigslist is an unconventional, down-to-earth web site with a mission of providing a trustworthy, efficient, relatively non-commerical place for people to find all the basics in their local area. The site offers local community classifieds and forums free to individuals. It handles more than 5 million classified ads and 1 million forums postings each month in 175 local craigslist sites throughout the US and 34 countries worldwide. In August 2004, eBay acquired a 25 percent ownership stake in craigslist. [Source: craigslist, August 2005]

Things to read:

Questions to consider:

  • What factors contribute to the growth in popularity of craigslist?
  • How does criagslist differ from the eBay marketplace?
  • What is the business model for craigslist?
  • How can traditional newspaper classifieds complete with craigslist?
  • The design of craigslist has changed seemingly little in the last decade. What impact has this had on the overall usability and popularity of the site?

Hungry minds:

EBay, Craigslist, and e-commerce: Newspapers fight to recapture revenue
Peter M. Zollman | 10.12.2004

Event-Driven Information: A Core Component of the Now Economy
Kevin Hughes | 06.20.2005

In the news:

Craigslist's Craig Newmark--no more Mr. Nice Guy?
Greg Sandoval | 06.28.2006

craigslist Newsroom

Latest news from Google

On the airwaves:

Craigslist CEO Welcomes Classified Growth
David Gardner | 09.02.2005

Web Classifieds on Craig's List Gain Popularity
Joel Obermayer | 10.15.2003

Selected trademark registrations:

Related topics:

Digital Design

Business Models

Case Studies

Course information:

© 2007 Michael Rappa
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