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MANAGING THE DIGITAL ENTERPRISEMICHAEL RAPPA

<Case Study>CASE STUDY: CRAIGSLIST

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Things to watch:

__/ 07-19-2007 \__
A conversation with
craigslist.com founder,
Craig Newmark

Charlie Rose

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Hungry Minds:

__/ 10-12-2004 \__
EBay, Craigslist,
and e-commerce:
Newspapers fight to
recapture revenue

Peter M. Zollman

__/ 06-20-2005 \__
Event-Driven
Information: A Core
Component of the
Now Economy

Kevin Hughes

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Related topics:

Digital Design

Digital Design

Business Models

Business Models

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About craigslist

Founded in 1995 by Craig Newmark in San Francisco, craigslist is an unconventional, down-to-earth web site with a mission of providing a trustworthy, efficient, relatively non-commerical place for people to find all the basics in their local area. The site offers local community classifieds and forums free to individuals. It handles more than 5 million classified ads and 1 million forums postings each month in 175 local craigslist sites throughout the US and 34 countries worldwide. In August 2004, eBay acquired a 25 percent ownership stake in craigslist. [Source: craigslist, August 2005]

Things to read:

Questions to consider:

  • What factors contribute to the growth in popularity of craigslist?
  • How does criagslist differ from the eBay marketplace?
  • What is the business model for craigslist?
  • How can traditional newspaper classifieds complete with craigslist?
  • The design of craigslist has changed seemingly little in the last decade. What impact has this had on the overall usability and popularity of the site?

INTELLECTUAL PROPERTY

Selected trademarks:

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In the news:

__/ 06-28-2006 \__
Craigslist's Craig
Newmark--no more
Mr. Nice Guy?

Greg Sandoval

craigslist Newsroom

Latest news from
Google

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On the airwaves:

__/ 08-22-2007 \__
Internet Threatens
Local Newspapers

Geoffrey Bennett

__/ 04-16-2007 \__
That Golden Rule Thing
Craig Newmark

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Case Studies

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