[ formatted version ] [ home ] [ about ] [ forum ] [ RSS ] [ help ] [ search ]

MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: Q INTERACTIVE (FORMERLY COOLSAVINGS)

About Q Interactive

Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive improves the relevancy of advertising on the Internet. Every year, more than 1500 customers rely on Q Interactive. Q Interactive operates an extensive advertising network with hundreds of high traffic partner sites, as well as its own savings and shopping sites, CoolSavings.com and FreeStyleRewards.com. Q Interactive’s services include Lead Generation, E-mail, Coupons and Loyalty programs. Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a wholly owned subsidiary of Landmark Communications, Inc.[Source: Q Interactive, May 2006]

Things to read:

Questions to consider:

In the news:

Q Interactive Newsroom

Latest news from Google

Selected registered trademarks:

Selected patents:

Related topics:

Business Models

Case Studies

Course information:

© 2007 Michael Rappa
Page last updated: