Managing the Digital Enterprise | Case Study

CASE STUDY: CLASSMATES

About Classmates

Classmates Online operates the leading online community that connects more than 35 million members with friends, family, military and work colleagues. Classmates.com has one of the largest subscriber bases on the Web for paid content and is consistently ranked one of the most highly trafficked Web properties by Nielsen//Net Ratings. Classmates Media, Inc. is a wholly owned subsidiary of Classmates Online, Inc. that produces Classmates™, the television show, and licenses other forms of media. [Source: Classmates Online, Inc., July 2003]

Things to read:

About Classmates
Interview with Michael Schutzler, CEO of Classmates.com by Nathan Kaiser
Dot-com content that works? by Tom Taulli
Classmates: The Power of 'Whatever Happened To...? by Steve Smith

Questions to consider:

What does Classmates do?
How does Classmates make money?
How do the membership tiers differ? What explains the success of Classmates in converting members into paying subscribers where others have failed?

Selected trademarks applications and registrations:

CLASSMATES.COM ®
CLASSMATES
CLASSMATESTV.COM
CLASSMATES THE WORLD'S BEST PLACE TO REUNITE
Search real-time for U.S. trademarks.

Selected patents:

Search real-time for recent U.S. patents granted to Classmates Online.