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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: CLASSMATES

About Classmates

Classmates Online operates the leading online community that connects more than 35 million members with friends, family, military and work colleagues. Classmates.com has one of the largest subscriber bases on the Web for paid content and is consistently ranked one of the most highly trafficked Web properties by Nielsen//Net Ratings. Classmates Media, Inc. is a wholly owned subsidiary of Classmates Online, Inc. that produces Classmates™, the television show, and licenses other forms of media. [Source: Classmates Online, Inc., July 2003]

Things to read:

Questions to consider:

Hungry minds:

Market Segmentation and Information Development Costs in a Two-Tiered Information Web Site
Frederick J. Riggins

In the news:

Classmates Newsroom

Latest news from Google

Selected trademarks applications and registrations:

Selected patents:

Related topics:

Business Models

Case Studies

Course information:

© 2007 Michael Rappa
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