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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

CASE STUDY: AMAZON.COM

[ Podcast: Audio | Transcript ]

About Amazon.com

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden. [Source: Amazon.com, Inc., November 2005]

Things to read:

Questions to consider:

  • What are the benefits and limitations of Amazon's online retail model?
  • How does Amazon.com change the market for books?
  • Amazon has a huge catalog of products for sale. How does the design of Amazon's web site facilitate the user's effort to locate a particular product?
  • What is collaborative filtering? How does Amazon use this technique to encourage sales?
  • Amazon lets its customers sell used books along side the new versions. Is this a reasonable business practice, of does it unfairly undermine the market for new books?

Things to watch:

Discussion of Amazon and Zappos
Jeff Bezos | 07.22.2009

A Conversation with Jeff Bezos
Charlie Rose | 11.19.2007

Web-scale Computing Services at Amazon.com
Jeff Bezos | 09.27.2006

CEO Jeff Bezos talks about innovating at Amazon
Tim O'Reilly | 10.06.2004

Earth's Most Customer Centric Company: Differentiating with Technology
Jeff Bezos | 11.25.2002

Web-scale Computing Services at Amazon.com
Jeff Bezos | 09.27.2006

In the news:

Amazon Newsroom

Latest news from Google

On the airwaves:

Amazon to Sell Full Books, or a Few Pages
Jim Zarroli | 11.04.2005

Internet Used Book Sales Worry Publishers
Scott Horsley | 10.10.2005

Customer Service in the Age of the Web
Scott Simon | 01.08.2005

Selected registered trademarks:

Selected patents:

Related topics:

Business Models

Case Studies

Course information:

© 2007 Michael Rappa
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