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MANAGING THE DIGITAL ENTERPRISE

MICHAEL RAPPA

ABOUT THE COURSE

[ Hear the podcast: Audio | Transcript ]

Welcome to Managing the Digital Enterprise, an educational site created by Michael Rappa that surveys the many opportunities and challenges managers face in an increasingly digital world.

With the widespread diffusion of desktop computers, the Internet, and the World Wide Web over the past decade, more and more of what a modern enterprise does each day involves the movement of electronic bits of information. Bits of customer information, bits of employee information, bits of product information, and indeed, when the product is information (music, video, still imagery, news, literature, etc.), bits of the product itself.

From this vantage point, the modern enterprise is becoming ever more "digital" in terms of what it is and what it does. This course addresses the digital aspect of the enterprise and covers topics such as:

Structure of the Site

The site is divided into fifteen discussion topics, or "modules". The topics cover a wide range of subjects of concern to managers of the digital enterprise in the following sequence:

  1. Introduction
  2. Navigating the Web
  3. Digital Design
  4. Web Analytics
  5. Business Models
  6. Digital Markets
  7. Digital Automata
  8. Auctions & Dynamic Pricing
  9. Channel Conflict
  10. Trust in Cyberspace
  11. Security
  12. Data Privacy
  13. Intellectual Property
  14. Governance
  15. Ethics

Each module has the same basic structure. There is a description of the topic that highlights the issues at hand. In addition, each module has several sub-sections with links to a variety of educational resources. The modules are updated continuously throughout the year, with new resources added and out-dated materials removed. The sub-sections of each mudule are as follows:

Module Sections

Things to read: Selected readings that provide a basic understanding of the course topics and case studies.

Case studies: Case studies examine particular companies or organizations that exemplify the digital enterprise.

Hear the podcast: Podcasts are audio guides to the discussion topics and case studies. Subscribe to the RSS feed to receive them automatically.

Things to watch: Video-taped talks by scholars, industry experts, and business leaders.

Hungry minds: Further readings for students who have mastered the basics and wish to further their knowledge.

In the news: Noteworthy items in the news that highlight the discussion topic.

On the airwaves: Public radio broadcasts (such as NPR) that highlight an aspect of the discussion topic.

Places to visit: Resources that you should know about.

Software you may need: Acrobat Reader, iTunes, Quicktime (basic versions are free).

Course information: